The Britannica Store
ROLE
I was the lead designer on the first e-commerce store for Encyclopædia Britannica on Shopify in 2014.
PROBLEM
The company relied on shipping catalogs internationally, causing high costs and disjointed experiences.
SOLUTION
The launch of this site omitted the need for printing and shipping catalogs, drastically cut spending in half for Encyclopædia Britannica. 

#VisualDesign #UXDesign #UIDesign #Shopify